If anyone can be said to be a master of memes, it is Donald Trump. The phrases "Make America Great Again", "YUGE", and painting his opponents as "low energy" and "sleepy" illustrates Trump's use of mental imagery to color the perspectives of his audience.
Reporter: We're LIVE here at the Trump Tower with Donald Trump trying to figure out why he continues to dominate the polls!
Reporter: Mr. Trump, where did everything go so right? What is the magic behind your success?